The Business of Wedding Flowers 101/PRO - 2 day theory course - Saturday 25th & Sunday 26th May 2024 £525

Saturday 25th - Sunday 26th May 2024 2 day course

£525 (Price includes Lunch)

Wedding Business Theory Course Description:

This intensive two-day workshop offers a comprehensive exploration of all aspects of running a successful floristry business focused on weddings. Whether you're an aspiring florist looking to specialise in weddings or a seasoned professional seeking to enhance your skills and knowledge, this course provides invaluable insights and strategies.

Day 1:

Introduction to the Wedding Floristry Industry: Understanding the market, trends, and opportunities.

Building Your Brand: Crafting a unique identity, establishing a strong online presence, and effective marketing strategies.

Client Consultations: Mastering the art of client communication, understanding their needs and preferences, and creating tailored proposals.

Pricing and Contracts: Setting competitive pricing structures, creating contracts, and managing client expectations.

Day 2:

Design Principles for Weddings: Exploring various floral styles, color palettes, and arrangements for different wedding themes and seasons.

Floral Logistics: Planning and executing installations, transportation, and setup logistics for weddings.Working with Vendors: Collaborating effectively with wedding planners, venues, photographers, and other vendors.Managing Finances: Budgeting, pricing strategies, tracking expenses, and maximising profits.

Sourcing Flowers and Supplies: Navigating wholesale markets, selecting quality blooms, and managing inventory.

By the end of the course, attendees will have gained the confidence and expertise to establish and grow their wedding floristry business successfully.